always riding's cycling blog
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Established in April 2008 by two apparel obsessed friends, Always Riding exists to help you choose and wear the most comfortable, stylish, and technically advanced clothes available, whether you hit the trails or the tarmac. We'll give you a selection of the best brands, make it simple to take a look, and even easier to get them to your door.
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Andy Schleck and Alberto Contador Spacialized battle
This is genius, and a great example of the sort of marketing that could be done for pro cycling to create a wider appeal. How many apparel or equipment sponsors to cycling teams have missed a chance of doing something like this?
