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Always Riding
Always Riding

Established in April 2008 by two apparel obsessed friends, Always Riding exists to help you choose and wear the most comfortable, stylish, and technically advanced clothes available, whether you hit the trails or the tarmac. We'll give you a selection of the best brands, make it simple to take a look, and even easier to get them to your door.

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Bike Tart alwaysriding
 

Craft to sponsor Radioshack Nissan Trek

The good news coming out of Sweden today is that run, bike and ski apparel brand Craft have extended their sponsorship deal of the existing Leopard Trek team as it merges into the newly named Radioshack Nissan Trek for the start of next year's Pro Tour season. Penned for an initial two year involvement, Craft will supply base layers, accessories, team kit, compression items and after bike wear to the Johan Bruyneel led squad. 

Always Riding was informed of the continuation a few weeks ago, but was placed under strict instructions not to say anything. To all customers that did ask, we are very sorry for not being able to tell you the good news until today. 

For any riders interested in today's announcement, we have attached the official Craft press release to this post. 

Click here to download:
CRAFT_PME_RadioShackNissanTrek.pdf (58 KB)
(download)

Posted by alwaysriding
 

Accelerace Challenge: Tour du Mont Blanc

 

With just two weeks to go until the Challenge rolls out of London, we flew to the Alps for our longest single training ride yet – the Tour du Mont Blanc. 330km, 7 cols and 8000m of ascent. It’s epic. Rides like this are gritty enough on the dry, but on this weekend the Alps were in a particularly cantankerous mood. Remember the day it snowed on the Galibier, before the Tour de France came through? Yup, that also coincided with our ride. As the saying goes, “there’s no such thing as bad weather, just the wrong clothing”. Whilst other riders sheltered behind buildings or got so cold they could no longer ride on the Col de Grand St Bernard, our Craft gear kept the conditions at a bearable level. The Craft 3D Leg Warmers, Craft Elite Bike Jersey and Craft Rain Bootie were particularly resilient to the conditions and offered protection and comfort when it got really tough.

 

Check the video to see just how awkward the Alps can be at times.

 

Ross and Chris are fundraising for The Prostate Cancer Charity and Hospiscare. To find out more about the 2000-mile Accelerace Challenge please visit www.acceleracechallenge.co.uk. If you’d like to support the Challenge, please see the fund-raising site here:www.acceleracechallenge.co.uk/charity

Posted
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